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Microsoft Dynamics: The ultimate marketing automation solution for B2B companies

It's already in the name: Microsoft Dynamics creates high flexibility and agility by connecting data, processes and teams with intelligent business applications. With Dynamics, you lay the foundation for a hyper-connected enterprise and fit seamlessly into the familiar Office 365 environment.

Why Microsoft Dynamics for your B2B business?

Microsoft Dynamics is a leading marketing automation and CRM platform designed specifically to meet the needs of B2B companies. With its seamless integration into the Microsoft ecosystem and a wide range of features, it enables businesses to make their marketing, sales and customer service processes more efficient and effective.

Some of the key benefits of Microsoft Dynamics for B2B companies include:

  • Efficient automation of marketing campaigns
  • Centralization of customer information
  • Creation of personalized customer profiles
  • Comprehensive analysis and reporting functions
  • Improvement of sales processes and customer service

Send your customers and prospects the right information and appropriate messages at the right time via the ideal channel:

  • Segment your customers or leads according to different criteria.
  • Enable and perform cross- and multi-channel marketing
  • Automate repetitive marketing activities
  • Plan and publish posts on social networks (social media)
  • Whether online, offline or hybrid events: Costs, participants, speakers and rooms can be easily managed
  • Clear dashboards and other evaluations help you keep track of all important information.
  • The contact history per customer can be graphically displayed and monitored.

As an experienced digital agency, we have a deep understanding of the needs of B2B companies and provide comprehensive support for Microsoft Dynamics Marketing Automation and CRM implementation. Our core competencies include:

  • Strategic Consulting

We help you define your marketing, sales and customer service goals and develop a customized Microsoft Dynamics strategy.

  • Implementation

We implement the Microsoft Dynamics platform in your company and integrate it with your existing systems and processes.

  • Training and Support

We provide training for your team to ensure effective use of Microsoft Dynamics Marketing Automation and CRM, and are available to help with questions and problems.

  • Optimization

We help you continuously improve your Microsoft Dynamics processes to achieve your business goals.

We offer a wide range of services to help B2B companies implement Microsoft Dynamics Marketing Automation and CRM:

  • Needs Analysis

We analyze your current marketing, sales and customer service processes and identify areas where Microsoft Dynamics can enable improvements and efficiencies.

  • System configuration

We configure Microsoft Dynamics according to your specific requirements and ensure that the platform is optimally aligned with your business goals.

  • Data migration

We help you migrate your existing customer data and marketing resources into the Microsoft Dynamics system.

  • Integration

We seamlessly integrate Microsoft Dynamics into your existing IT landscape

Analyze the reactions of your contacts to various marketing activities with Dynamics 365 Marketing. Detailed views are available to analyze the effect of individual measures. This gives you the opportunity for continuous learning and optimization.

For example, evaluate which newsletters and emails you have sent. Analyze the links you have sent by e-mail. With the help of the heatmap, you have an overview of which links were clicked most frequently. In addition, you get an overall view with key performance indicators (KPIs), top 10 links, response over time, geographical data and much more.

Depending on your activities, you can enhance your analytics with statistics, analytics and KPIs at different levels:

  • Contacts
  • Leads
  • Segments
  • Customer Journeys
  • Landing pages
  • Forms

mprofi AG, your technical partner for Microsoft Dynamics 365 Marketing

Thanks to a careful needs assessment in advance, we know the specific requirements that your company has in the area of marketing automation. In a structured and fast manner, our specialists then work with you to develop use cases from your day-to-day business that are to be mapped in Dynamics 365 Marketing. Suitable for your company and your industry.

Your benefit? An increase in efficiency in the entire marketing process through the consolidation of all required applications on one platform.